How to use Small Batch Marketing to Grow Your Small Business Brand—NEW for 2021.

Thirty years in marketing, promotions, and sales has taught me a few things about how people react to communication (both good and bad), and how to leverage that awareness into successful on-street promotions and guerilla marketing that help enhance small business brands in the marketplace.

But, the best part of having a feeling as to what makes people tick, goes beyond brand awareness and priming the pump for sales. The best part is that you develop a sense as to what’s important to people. And that, my friends is a gold mine when it comes the recruitment of talent. Wait. Do you mean that marketing can inform HR, and who we recruit for talent can help boost our brand and aid marketing? You bet.

In this episode of my Marketers Who Can’t Market podcast, I tackle this idea I refer to as Small Batch Marketing. What is small batch marketing? It’s where a big effort up front, focused on a small  well-researched audience, yields an equal or greater return of investment on the back end.

Check it out after the jump. I provide numerous examples as to how this sort of tactical, but genuine marketing and interpersonal program works. Enjoy.

And, of course, for more Small Business Marketing Strategy, subscribe to the channel, or swing by any day of the week. I post a new episode each and every day.

Cheers, 
Doc

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