How to Launch a Side Hustle as an Online Course Creator—NEW for 2021.
by Doc Kane
Updated: May 12, 2021
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Create a Course and Change Someone's Life.
1. What Kind of Online Course Should You Create?
Whether you call it a masterclass, a bootcamp, or whatever else suits your fancy, the number of online teaching platforms available today makes NOW, the best time ever to sell your experience online.
Have you ever found yourself at the center of a question storm related to certain successes you've had in life? Maybe your engineering experience in the military has contributed to you being an amazing mechanic, or perhaps you're a master of the grill… or, a superb baker? Perhaps you're the most fit mom or dad on base, or you've already got a side hustle that's humming along despite your seemingly 24/7 obligations to Uncle Sam and family.
If people are continually asking you how it is that you do that thing you do, you can absolutely monetize that experience by creating a course, bootcamp or masterclass. Such classes can be written creations, audio only, and of course, video. It's really up to you and your level of comfort with each platform. There are a host of ways to get your classes together though, and trust me, they're not as intimidating as they appear to be at first glance. The trickiest thing is to first decide upon that one thing people ask you about, and go from there. Your niche, if you will. And, while “go from there” seems relatively straightforward…it's hardly that, right? Creating a course—even deciding upon what that “one thing” is that people ask of you, can be torturous… if you're anything like me and have more than one interest, you'll understand precisely what I mean. But, deliberating is a good thing, and you can do it. And, you will be glad you did so. Case in point: Navy vet, Austen Alexander.
Do you know of him? I just discovered him myself, last year (2020). But, at least 366,000 other people know exactly who he is at the time of this writing. Neat, right? And that's not even the best thing about this story.
Check out this military side hustle video and see what his modest goal was for his YouTube channel on September 11, 2018. He states his goal in the first minute or so. How'd he do? Check it out.
Not bad, eh? Thinking about what people look to you for can yield exactly those sorts of results. That said, it becomes infinitely more likely with a plan and a system to follow. Over the years, I've spent far too much money on trying to figure out this sort of thing, and so at this point in 2020, I can recommend three hard-fought wins. This is my absolute favorite book about starting a side hustle, and quick.
But, if I could only recommend one person, it would be Regina Anaejionu. Regina is amazing, insightful, honest, and packed with more business ideas than you can shake a stick at. I've proudly spent a lot of money on her programs. Programs from Marie Forleo and Amy Porterfield are superb as well, but a bit more costly.
If I were you and had a few hundred dollars to spend (note: I'm not suggesting you spend money, per se) and ready now to release a ton of hustle, I'd spend it with Regina. I've spent thousands with her so far. As I have with Marie. Either way, check out their offerings, and when you're ready to create a course, consider if signing up might be right for you. Don't spend the money unless you've got the flexibility to do so. PLEASE. Okay!
So, more on each of them, below. I'm not an affiliate for any of these wonderful teachers (even though I'd love to be some day!).
2. Not Sure What Courses Are About?
Well, Courses are BIG business. And these days, because we're looking to learn more and more from people like us, online teaching platforms have popped up all over the place to cater to that need. There's no reason why you couldn't get in on the action. I'll share some of the big marketplaces for marketing and purchasing courses below as well.
If you're trying to figure out what to teach, or how teaching an online course can set you up to earn extra money here in Japan or elsewhere, there are so many things you can learn on course platforms like Teachable, Thinkific, Kajabi, Udemy and Coursera (FREE!), your head will spin. Once you feel up to muster [don't spend too much time or money on this step (if any!)], then, turn that knowledge it into a military family side hustle you can brag about on your next vacation. 😉
There is real money to be made in this sector. Have fun. This single effort alone could change your life, and you can literally get started in a weekend.
- Regina Anaejionu and Allie Smith's “Beta and Beyond” The most FANTASTIC course creator team on the planet.
- Marie Forleo's “B-School.” Marie is buddies with Oprah. Yes, that Oprah.
- Amy Porterfield's, “Learn With Amy.” I purchased Amy's Facebook Profit Lab years ago—wonderfully informative.
Create and sell your online courses with Teachable. Their training is top notch, and their user experience is just as solid. I've purchased numerous programs that leverage Teachable, and loved the experience. In 2021, I'll be building my own courses there as well.
Create a Course. Change a Life. Check out Teachable Today.
Howdy, all, I'm Doc. I live in the beautiful port city of Kobe, JAPAN with my wife Reiko. Together we co-founded the Japanese literature translation firm, Maplopo. Nihon Hustle grew out of my desire to help others interested in working with, or starting, a business Japan—or anywhere else in the world!
We all wear different hats and my job is to help you find the one that fits you best. Thanks for reading, and go get 'em!